About Waseem
Waseem Bashir is a digital strategist and entrepreneur, serving as Strategic Advisor to Sentosa Limited. He provides expertise in lead generation, conversion optimization, AI technology and digital marketing strategy, guiding the company’s growth initiatives and strategic decision-making.
Waseem has extensive experience building high-converting landing pages and marketing systems for B2B businesses, having worked with startups and established enterprises across global markets. His core strengths include B2B marketing, SaaS growth, lead generation, and optimizing digital funnels to drive measurable results.
Prior to founding his web design and conversion optimization agency, Apexure, Waseem held senior positions at leading financial institutions, including BNP Paribas, Trafigura, and Hitachi. He is recognized as a top-rated digital strategist and sales funnel expert, known for his analytical approach and ability to translate marketing strategies into tangible business outcomes.
Outside of his professional work, Waseem is a proud father, an active cricketer, and enjoys chess, technology, and travel.