Digital PR earns a company coverage, brand mentions and links in online publications by giving journalists stories worth running: your data, your experts or a clear view on your market. For B2B companies it builds trust with buyers and authority with search engines at the same time.

How is digital PR different from traditional PR?

Traditional PR is usually judged on press clippings and reach. Digital PR is planned around search: each placement is chosen for the publications your buyers read and the pages your SEO needs, and it is reported on links, rankings, AI visibility and enquiries.

How does digital PR help SEO?

Links and mentions from trusted publications are one of the strongest signals search engines use to judge authority. We plan placements around the topics and pages your SEO strategy needs to win, so the coverage moves rankings rather than sitting in a cuttings file.

Does digital PR help with AI search?

Yes. ChatGPT, Perplexity, Gemini and Google's AI Overviews lean on trusted sources when they decide which companies to recommend. Coverage in those sources is what gets a company named in their answers.

Which publications do you target?

The trade and business publications your buyers actually read, chosen for relevance before reach. A respected title in your sector is worth more to a B2B company than a large general list.

Do you write press releases?

Not as the starting point. Every campaign begins with an angle a journalist would want to cover, such as original data, expert commentary or a view on your market, and the assets that support it.

How do you report on digital PR?

Every month you get a report of each placement, link and mention, and what it did for rankings, AI visibility and enquiries. LinkPanda's outreach team runs the pitching; Sentosa owns the strategy and the report.

Coverage that compounds.

How Sentosa's digital PR earns B2B companies coverage, mentions and links in the publications their buyers, search engines and AI assistants trust.

Get in touch

Stories, not press releases
Every campaign starts from an angle a journalist would want to cover: your data, your experts or a view on your market.
Relevance before reach
We pitch the trade and business publications your buyers read, not the biggest list we can buy.
Links that support SEO
Placements are planned around the topics and pages your SEO strategy needs to win.
Built for AI answers
Coverage in trusted sources is what AI assistants read before they recommend a company.
Delivered with LinkPanda
LinkPanda's outreach team pitches, follows up and secures every placement.
Every placement reported
A monthly report of every placement, link and mention, and what it did for rankings, AI visibility and enquiries.

Four phases,one campaign

Before launch
Angles
Your data, experts and market reviewed for the stories editors in your sector will run, and for the topics your SEO needs.
Before launch
Assets
Surveys, research, expert commentary and the pages that support them, prepared so journalists have something to cite.
Monthly
Outreach
LinkPanda's outreach team pitches researched lists of journalists and editors, and follows up.
Monthly
Reporting
Every placement, link and mention, and what it did for rankings, AI visibility and enquiries.

Two brands, one team

Sentosa leads the strategy: which stories to tell, which publications matter and how the coverage supports your search and AI visibility. LinkPanda, our specialist link building agency, runs the outreach behind it.

One team works on both, and Christopher Lier leads every Sentosa account personally, so the stories, the SEO and the reporting come from one plan.

About Sentosa

Ready forenterprise buyers

Company: Registered in England and Wales, company number 16675466.
Data protection: ICO registered, reference ZC052443, and run to UK GDPR.
Accreditation: Good Business Charter accredited.
Tools: Every campaign built and reported in Ahrefs.
Leadership: Christopher Lier leads every Sentosa account personally.

124 City Road, London, EC1V 2NX, United Kingdom

Questions about digital PR

What is digital PR?: Digital PR earns a company coverage, brand mentions and links in online publications by giving journalists stories worth running: your data, your experts or a clear view on your market. For B2B companies it builds trust with buyers and authority with search engines at the same time.
How is digital PR different from traditional PR?: Traditional PR is usually judged on press clippings and reach. Digital PR is planned around search: each placement is chosen for the publications your buyers read and the pages your SEO needs, and it is reported on links, rankings, AI visibility and enquiries.
How does digital PR help SEO?: Links and mentions from trusted publications are one of the strongest signals search engines use to judge authority. We plan placements around the topics and pages your SEO strategy needs to win, so the coverage moves rankings rather than sitting in a cuttings file.
Does digital PR help with AI search?: Yes. ChatGPT, Perplexity, Gemini and Google's AI Overviews lean on trusted sources when they decide which companies to recommend. Coverage in those sources is what gets a company named in their answers.
Which publications do you target?: The trade and business publications your buyers actually read, chosen for relevance before reach. A respected title in your sector is worth more to a B2B company than a large general list.
Do you write press releases?: Not as the starting point. Every campaign begins with an angle a journalist would want to cover, such as original data, expert commentary or a view on your market, and the assets that support it.
How do you report on digital PR?: Every month you get a report of each placement, link and mention, and what it did for rankings, AI visibility and enquiries. LinkPanda's outreach team runs the pitching; Sentosa owns the strategy and the report.