The people behind Sentosa
Sentosa Limited is a London based B2B growth consultancy delivering SEO, digital PR and AI driven demand generation. We are also the team behind LinkPanda, our specialist link building agency, and this is the group doing the work day to day.
How Sentosa Got Here
From a single search practice to a London revenue generation agency and the brands it operates.
The Groundwork
- Where It Starts: Christopher Lier begins his SEO journey, developing deep expertise over the years across SaaS SEO, enterprise SEO projects and campaigns, international SEO and B2B lead generation.
The First Brand
- LinkPanda Launches: The group's first brand opens as a specialist off-page SEO and link building agency for B2B and SaaS companies.
Incorporation
- Sentosa Limited Is Formed: Incorporated in August 2025, becoming the sole owner and operator of LinkPanda, holding its commercial operations, intellectual property and client relationships.
A Revenue Generation Agency
- Ahrefs Certification: Licensed by Ahrefs and certified in the Ahrefs Marketing Intelligence Platform.
- sentosaltd.com Launches: Sentosa launches its own revenue generation agency brand on sentosaltd.com, helping mid-market and enterprise B2B brands future-proof their websites and generate more leads and revenue. Positioned as a revenue generation agency, Sentosa manages organic traffic generation campaigns end-to-end for actual impact to boost business growth.
- A Broader Offering: SEO, digital PR and AI-driven demand generation, turning organic search into a reliable, compounding revenue channel.
- Good Business Charter Accreditation: Accredited by the Good Business Charter against its ten commitments covering pay, working conditions, suppliers, customers and the environment.
Good Business Charter Accredited
Sentosa Limited received accreditation in 2026 from the Good Business Charter, an independent organisation that sets out ten commitments on how a company treats its people, its suppliers, its customers and the environment.
A company has to meet every one of the ten commitments and say so publicly, which means anyone can hold us to them.
The Ten Commitments We Have Signed Up To
- 01Real Living WageEveryone who works for us is paid at least the real living wage.
- 02Fairer Hours And ContractsNo zero hours contracts, and no one is left guessing what work is coming.
- 03Employee WellbeingWorkload, hours and support are managed so the job stays sustainable.
- 04Employee RepresentationPeople have a route to raise things and be heard on how the business runs.
- 05Diversity And InclusionHiring and progression are on merit, with the same standard applied to everyone.
- 06Environmental ResponsibilityWe measure the impact we have and work to reduce it.
- 07Paying Fair TaxTax is paid where the work is done, with no avoidance arrangements.
- 08Commitment To CustomersClear terms, honest reporting, and problems raised early rather than buried.
- 09Ethical SourcingSuppliers are held to the same standards we hold ourselves to.
- 10Prompt PaymentA commitment to pay at least 95 per cent of suppliers on time.
Meet the team
Ten specialists across strategy, SEO, link building, outreach and development, working across Sentosa and LinkPanda client campaigns.
Christopher Lier
CEO
Waseem Bashir
Strategic Advisor
Anaan Masoodi
Sales Team Lead
Afshan Mairaj
Account Manager
Aqib Yaqoob
Link Building Specialist
Danish Khan
Link Building Specialist
Irfan Rashid
Blog Administrator & SEO Specialist
Anshika Kedia
Outreach Specialist
Mohsin Hassan
HR Manager