Reporting
One monthly report on what search delivered
Every month you see what moved your traffic, rankings, leads and AI search visibility, why it moved, and what we will do next.
Most reports list metrics. Ours explain results, attribution and user journeys that drive your revenue.
Example report
What each report shows
This is an excerpt and not a full report.

Plannora is a made-up company, used to show the layout.
Who it is for
One report for everyone who signs off the budget
- 01
Marketing leads
Traffic, rankings and AI search visibility, with the pages and keywords behind every change.
- 02
Sales and revenue leaders
Leads from organic search and how many visitors reach your enquiry forms and convert.
- 03
Boards and finance
The cost per lead from search and progress against the goals agreed at the start.
Results we can show you

WBI, a business to business manufacturer of insulation and heating systems
- 50+Qualifying leads per month, from none
- 3,000+Monthly organic visitors, from under 100
- 61Domain rating, from 3
How it works
From your data to a monthly report
- 01
Connect your data
You give us access to Google Search Console and Google Analytics 4.
- 02
Agree the numbers
We agree the leads, pipeline goals and keywords the report tracks.
- 03
Build the report
Our reporting software pulls the data and builds every slide.
- 04
Review and explain
We check the report and write what it means for your goals.
Questions about reporting
- What does a monthly report include?
- Search traffic, keyword rankings, leads and conversions, AI search citations, competitors and progress against your goals, with a short summary of what changed and what we will do next.
- Where does the data come from?
- Google Search Console, Google Analytics 4 and Ahrefs. We need access to your Search Console and Google Analytics 4 to build the report.
- How often do we get a report?
- Once a month, as part of your retainer.
- Can we choose what goes in the report?
- Yes. We agree the slides with you at the start, so the report is built around the goals and numbers that matter to your business.
- Does the report cover AI search?
- Yes. It shows how often ChatGPT, Perplexity, Gemini and Google AI answers cite your website, and how many visits AI assistants send you.
- Can the report compare us with our competitors?
- Yes. You choose the competitors, and the report compares your authority, traffic and keywords with theirs each month.
- Can we share the report with our board?
- Yes. Each report is a set of slides that you can share as a PDF.


