About

The people behind Sentosa

Sentosa Limited is a London based B2B growth consultancy delivering SEO, digital PR and AI driven demand generation. We are also the team behind LinkPanda, our specialist link building agency, and this is the group doing the work day to day.

Our Story

How Sentosa Got Here

From a single search practice to a London revenue generation agency and the brands it operates.

2015

The Groundwork

Where It Starts: Christopher Lier begins his SEO journey, developing deep expertise over the years across SaaS SEO, enterprise SEO projects and campaigns, international SEO and B2B lead generation.

2023

The First Brand

LinkPanda Launches: The group's first brand opens as a specialist off-page SEO and link building agency for B2B and SaaS companies.

2025

Incorporation

Sentosa Limited Is Formed: Incorporated in August 2025, becoming the sole owner and operator of LinkPanda, holding its commercial operations, intellectual property and client relationships.

2026

A Revenue Generation Agency

Ahrefs Certification: Licensed by Ahrefs and certified in the Ahrefs Marketing Intelligence Platform.
sentosaltd.com Launches: Sentosa launches its own revenue generation agency brand on sentosaltd.com, helping mid-market and enterprise B2B brands future-proof their websites and generate more leads and revenue. Positioned as a revenue generation agency, Sentosa manages organic traffic generation campaigns end-to-end for actual impact to boost business growth.
A Broader Offering: SEO, digital PR and AI-driven demand generation, turning organic search into a reliable, compounding revenue channel.