Enterprise SEO, measured on pipeline
Strategy, technical SEO, content and authority that take a B2B company from an audit to a compounding organic channel on Google.
Most B2B buyers research on their own long before they talk to sales. The companies they find first on Google set the terms of the conversation.
What an SEO engagement covers
Building your SEO roadmap…Your SEO roadmap is ready
- Auditing the site
- Benchmarking competitors
- Mapping topics to pages
- Setting pipeline targets
seo-roadmap.pdf
SEO strategy and roadmap
A prioritised roadmap tied to your pipeline targets: which topics, pages and links matter most, reviewed against the enquiries search produces.
Checking site health…Site health
- Crawl errorsIssueFixed
- Core Web VitalsIssueFixed
- Schema markupIssueFixed
- Internal linksIssueFixed
- Redirect chainsIssueFixed
Technical SEO
Crawlability, site speed, Core Web Vitals, internal linking and schema markup, delivered as tickets your developers can ship.
Generating content brief…Here is your content brief.
Buyer questionsSearch intentCompetitor gaps
- H1
- H2
- H2
- H2
Exportscontent-brief.docxpage-outline.mdContent strategy and optimisation
The searches your buyers make at every stage, mapped to new pages and refreshes structured to answer the question.
Pitching placements…Links earned this month
- Trade publicationPitchedLive
- Industry blogPitchedLive
- Partner resource pagePitchedLive
- Industry directoryPitchedLive
Authority building
Links and brand mentions from relevant, trusted sites, delivered by LinkPanda's link building and outreach teams.
Delivering this month…Delivered this month
- Technical fixesIn progressShipped
- Content briefsIn progressShipped
- New and refreshed pagesIn progressShipped
- Schema deploymentIn progressShipped
- Link buildingIn progressShipped
Monthly SEO reportRankingsTrafficEnquiriesLinks
How an SEO engagement runs, from first audit to monthly report
Executed with LinkPanda
Sentosa sets the SEO strategy. LinkPanda, our specialist link building agency, runs the off-page work behind it, and one team works across both brands, so you get one plan and one accountable lead.
- Link building
- Outreach
- SEO content
- Technical fixes
- Digital PR and brand mentions
- Reporting
Included in everySEO engagement
Led by Christopher Lier
Christopher leads every Sentosa account personally, from the first audit onwards.
Built and reported in Ahrefs
Every campaign is built and reported in Ahrefs, led by an Ahrefs certified specialist.
“We worked with Chris on SEO for our website. He was professional, patient and took time to understand our audience and what we wanted to achieve. With the work Chris and the team achieved, we now have the confidence that our website is optimised and set up correctly. Great experience.”
“I’ve worked with Sentosa on a couple of projects now and each time have been impressed by their professionalism, responsiveness, and most of all, the results they drive. Their team cares about my businesses winning in SEO and it shows in everything they do. I highly recommend giving them a try.”
“We’ve introduced Sentosa to several of our clients for link-building and SEO support, and the results have been outstanding. The team is responsive, professional, and consistently delivers high-quality, relevant links.”
Questions about enterprise SEO
- What does an enterprise SEO engagement include?
- Four pieces of work run together: an SEO strategy and roadmap, technical SEO, content strategy and optimisation, and authority building. Each month your developers get technical fixes as tickets, your team gets content briefs and new or refreshed pages, and LinkPanda builds the links behind them.
- How long does SEO take to show results?
- In our campaigns, authority usually moved within three to four months, while traffic and leads took four to sixteen months to follow. WBI Warm, a B2B heating manufacturer, went from under 100 to more than 3,000 organic visits a month over twenty-four months.
- How do you measure SEO success?
- On the pipeline and revenue organic search produces, not on rankings or traffic alone. Every monthly report starts with the number we agreed, then shows the rankings, traffic, links and technical work behind it.
- Do you work with our developers and content team?
- Yes. Technical SEO is delivered as tickets your developers can ship, and content comes as briefs or finished pages your team can review. We fit into the way you already work rather than asking you to change it.
- Who builds the links?
- LinkPanda, our specialist link building agency. Sentosa sets the strategy and decides which pages need authority; LinkPanda's outreach team earns the links and brand mentions from relevant, trusted sites. One team works across both brands.
- How is an SEO engagement priced?
- As a monthly retainer, scoped to the goal you need to reach. We agree the target first, work out the traffic, conversion and authority it needs, and quote for that work after a discovery call.
- Which industries do you work with?
- B2B companies in many sectors. Manufacturing and industrial, software and technology, and software as a service are where we can show you the most work.
