AI SEO, also called Answer Engine Optimization or AEO, is the work of getting a company named and cited when buyers ask an AI assistant a question. It covers ChatGPT, Perplexity, Gemini and Google's AI Overviews, as well as the search results they draw on.

How is AI SEO different from traditional SEO?

It is built on the same foundations: clear entities, structured data and authoritative coverage. It is measured differently, though: not by position on a results page, but by whether assistants cite you, how often, and what they say about you.

Which AI assistants do you optimise for?

ChatGPT, Perplexity, Gemini and Google's AI Overviews, across the questions your buyers ask when they build a shortlist. The audit shows how each one describes you, your category and your competitors today.

How do you measure AI visibility?

With a monthly view of citation share, sentiment and the pipeline that started with an AI answer. You see which questions name you, which name your competitors, and how that changes as the work goes live.

How quickly can AI visibility improve?

It depends on the authority you start from. Blank Spaces, a digital wellness app, grew from 10 to 151 citations across Google AI Overviews, ChatGPT, Grok and Perplexity after ten high-authority placements in one quarter.

Do we still need SEO if we invest in AI SEO?

Yes. Assistants read the web to decide which sources to trust, so the content, technical health and authority that make good SEO are what AI SEO builds on. We run them as one organic strategy.

With an AI visibility audit: how assistants describe you today across the questions your buyers ask, where competitors are named instead of you, and what to fix first.

Be the answer inChatGPT, Perplexity, AI Overviews and Gemini

Sentosa's AI SEO and Answer Engine Optimization practice makes B2B companies visible, and cited, when buyers ask an assistant who to shortlist.

Get in touch Request free audit

Which industrial automation suppliers should we shortlist?

Asking ChatGPT

Reading sources…Answer

yourbrand.comCited

Your brand¹
²
³

Built for the B2B companies buyers ask about

The future state of search

For twenty years, being found meant ranking on a results page. A buyer typed a query, scanned ten blue links, and clicked.

That buyer now asks a question and gets an answer.

ChatGPT, Perplexity, Gemini and Google's AI Overviews read the web, decide which sources to trust, and name two or three companies. If you are not one of them, the shortlist is drawn up without you, and nobody ever saw a results page.

AI SEO, also called Answer Engine Optimization, is the discipline of earning that mention. It is built on the same foundations as good SEO, clear entities, structured data, authoritative coverage, but it is measured differently: not by position, but by whether assistants cite you, how often, and what they say.

We treat AI SEO as the intelligence layer of an organic strategy. It decides which topics, pages and mentions matter most; LinkPanda's execution engine then builds the content and authority beneath it.

The result is a company that is present wherever the question is asked, in a results page, an AI answer or a sales conversation that started with one.

What an AI SEO engagement covers

AI visibility audit
How ChatGPT, Perplexity, Gemini and AI Overviews currently describe you, your category and your competitors, across the questions your buyers ask.
Entity and brand signals
Organization, product and people entities made unambiguous: structured data, consistent naming, knowledge-panel hygiene and third-party corroboration.
Machine-readable pages
llms.txt, Markdown twins of key pages, clean HTML and schema so assistants can read, quote and attribute you correctly.
Citation-worthy content
Original research, comparisons and definitive guides that answer the question directly, in the format assistants prefer to cite.
Authority and mentions
Earned coverage, brand mentions and links in the sources assistants trust, delivered by LinkPanda's digital PR and outreach teams.
Measurement and reporting
A monthly view of citation share, sentiment and the pipeline that started with an AI answer.

Built for

ManufacturingSoftware and SaaSB2B services

Your brandOrganizationProductsPeopleLocationsReviews
schema.json
{ "@context": "https://schema.org", "@type": "Organization", "name": "Your brand", "sameAs": ["linkedin.com/…", "g2.com/…"], "founder": { "@type": "Person" }, "makesOffer": { "@type": "Offer" }}
Entities
Define the brand.Connect the entities.Ship the schema.
Trade publicationYour brand named among the leadersIndustry reportYour brand in the comparisonyourbrand.comThe answer, on your own page
AI answer
Your brand
123
Citations
Earn the mentions.Publish the proof.Answer the question.
AI visibility reportChatGPTPerplexityAI OverviewsGemini
Citation shareSentimentPipeline Rising
Measurement
Track the citations.Read the sentiment.Report the pipeline.

What B2B teams say about working with Sentosa

“With the work Chris and the team achieved, we now have the confidence that our website is optimised and set up correctly.”
Gaurav GuptaDirector, Mabel Insights
“Their team cares about my businesses winning in SEO and it shows in everything they do.”
Kris HutchinsonHutch Agency
“The team is responsive, professional, and consistently delivers high-quality, relevant links.”
Afriyaz MaqboolApexure

Questions about AI SEO and AEO

What is AI SEO?: AI SEO, also called Answer Engine Optimization or AEO, is the work of getting a company named and cited when buyers ask an AI assistant a question. It covers ChatGPT, Perplexity, Gemini and Google's AI Overviews, as well as the search results they draw on.
How is AI SEO different from traditional SEO?: It is built on the same foundations: clear entities, structured data and authoritative coverage. It is measured differently, though: not by position on a results page, but by whether assistants cite you, how often, and what they say about you.
Which AI assistants do you optimise for?: ChatGPT, Perplexity, Gemini and Google's AI Overviews, across the questions your buyers ask when they build a shortlist. The audit shows how each one describes you, your category and your competitors today.
How do you measure AI visibility?: With a monthly view of citation share, sentiment and the pipeline that started with an AI answer. You see which questions name you, which name your competitors, and how that changes as the work goes live.
How quickly can AI visibility improve?: It depends on the authority you start from. Blank Spaces, a digital wellness app, grew from 10 to 151 citations across Google AI Overviews, ChatGPT, Grok and Perplexity after ten high-authority placements in one quarter.
Do we still need SEO if we invest in AI SEO?: Yes. Assistants read the web to decide which sources to trust, so the content, technical health and authority that make good SEO are what AI SEO builds on. We run them as one organic strategy.
Where do we start?: With an AI visibility audit: how assistants describe you today across the questions your buyers ask, where competitors are named instead of you, and what to fix first.