Editorial policy

This policy explains how we write, check and update the articles on the Sentosa blog.

1. Who writes our content

Articles on the Sentosa blog are written by members of our team who work on client SEO, digital PR and AI search campaigns. Each article shows its author, with a link to their author page.

2. How we use AI

We use AI tools to help with research and first drafts. A member of the team edits, fact-checks and approves every article before it is published.

3. Where our figures come from

Results we report come from Ahrefs, Google Search Console, Google Analytics or the client’s own reporting. We state the source and the date for each figure, because search data changes over time. Traffic figures from Ahrefs are estimates of organic visits.

4. How we refer to clients

Some articles name the companies we have worked with. Others describe the client by sector.

5. Updates and corrections

We review articles regularly, and at least once a year, to keep figures and advice current. Each article shows the date it was last updated. If you find an error, tell us through our contact page and we will correct it.

6. Our own services

LinkPanda is Sentosa’s own link building agency, so any mention of it is a mention of our own services.