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Author

Christopher Lier

Founder and CEO

19 articles

About Christopher

Christopher Lier is the chief executive of Sentosa Limited and its agency brand LinkPanda. He has worked in search since 2015 and previously co-founded and sold a software as a service business, which is where he first saw what organic search can do for a company. He is based in London and works directly with clients on strategy, delivery and reporting.

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Articles by Christopher Lier

Pitching placements…Links earned this month
Trade publicationPitchedLive
Industry blogPitchedLive
Partner resource pagePitchedLive
Industry directoryPitchedLive
Digital Public Relations
Link building for SaaS: what worked in three campaigns
Digital Public Relations
Link building case study: 17 links for a web data platform
Pitching placements…Links earned this month
Trade publicationPitchedLive
Industry blogPitchedLive
Partner resource pagePitchedLive
Industry directoryPitchedLive
Digital Public Relations
How many backlinks do you need? What 10 campaigns showed
Business Insight
SEO ROI: what our clients’ numbers show
Search Strategy
SEO for a new website: domain rating 0 to 38 in nine months
Building your SEO roadmap…Your SEO roadmap is ready
Auditing the site
Benchmarking competitors
Mapping topics to pages
Setting pipeline targets
seo-roadmap.pdf
Search Strategy
SEO for manufacturers: a guide for industrial marketing teams
Search Strategy
SEO for machinery manufacturers
Checking site health…Site health
Crawl errorsIssueFixed
Core Web VitalsIssueFixed
Schema markupIssueFixed
Internal linksIssueFixed
Redirect chainsIssueFixed
Search Strategy
SEO for HVAC and heating manufacturers
Generating content brief…Here is your content brief.
Buyer questionsSearch intentCompetitor gaps
H1
H2
H2
H2
Exportscontent-brief.docxpage-outline.md
Search Strategy
SEO for distributors: ranking thousands of product pages
Search Strategy
SEO case study: how a US heating manufacturer grew from 5 to 2,762 organic visits a month
Business Insight
How to build an SEO business case your board will approve
Delivering this month…Delivered this month
Technical fixesIn progressShipped
Content briefsIn progressShipped
New and refreshed pagesIn progressShipped
Schema deploymentIn progressShipped
Link buildingIn progressShipped
Business Insight
SaaS SEO metrics that matter to the board
Building your SEO roadmap…Your SEO roadmap is ready
Auditing the site
Benchmarking competitors
Mapping topics to pages
Setting pipeline targets
seo-roadmap.pdf
Search Strategy
PDF SEO: how to get datasheets and catalogues ranking
Which SEO agencies should a B2B manufacturer shortlist?
Asking ChatGPT
Reading sources…Answer
sentosaltd.comCited
Sentosa¹
²
³
Artificial Intelligence Search
Do listicles help you get recommended by ChatGPT?
StrategyPlan
Audit and roadmap
Topics and pages
Pipeline targets
Monthly reporting
One accountable lead
DeliveryExecute
Technical SEO
SEO content
Digital PR
Links and mentions
Your organic channel
Business Insight
How to choose an industrial digital marketing agency
Artificial Intelligence Search
How to get cited by ChatGPT: how one app went from 10 to 151 AI citations a month
Search Strategy
How long does SEO take? Timelines from real campaigns
Building your SEO roadmap…Your SEO roadmap is ready
Auditing the site
Benchmarking competitors
Mapping topics to pages
Setting pipeline targets
seo-roadmap.pdf
Business Insight
How much does enterprise SEO cost?
Checking site health…Site health
Crawl errorsIssueFixed
Core Web VitalsIssueFixed
Schema markupIssueFixed
Internal linksIssueFixed
Redirect chainsIssueFixed
Search Strategy
What an enterprise SEO audit should include